Sub-brands of Elitewheels
What people say about Elitewheels
Elitewheels is a Chinese direct-to-consumer brand founded in 2015 that sells carbon wheels at prices well below Western competitors, leveraging in-house manufacturing and online sales. Ordering is primarily through the brand's website and marketplaces like AliExpress, with occasional discounts such as Black Friday sales. Build quality is generally praised for neat assembly and good spoke tension, though some reviewers note minor finish imperfections and concerns about bearing durability. Warranty is 3 years with crash replacement, but international customers may face shipping and customs complexities. Pricing ranges from around $470 for entry-level models to $1,399 for high-performance wheelsets, with customisation limited to rim depth and brake type options.
Pros
- Affordable pricing compared to competitors, with pro-level wheelsets at a fraction of the price of other brands.123
- In-house R&D and manufacturing enable cost savings passed to consumers.12
- Direct-to-consumer sales model reduces overhead and offers free shipping.2
- Build quality is generally neat and well-assembled, with excellent spoke tension consistency and trueness.34
- 3-year warranty and crash replacement policy provided.23
- Good customer service mentioned by some users.2
- Products available in over 80 countries and used by over 150,000 elite riders.5
Cons
- Freehub durability concerns mentioned by one user.2
- Potential warranty and shipping complexities for international customers.2
- Occasional wrinkles in carbon finish and below-average trueness on some models.3
- Concern about bearing quality based on experience with first generation.3
- Potential high import fees if not using prepaid shipping.3
- Difficulty mounting tires on some wheelsets.3
Key Facts
- Founded in 2015 by Tony Tong and Jack Chen, based in Xiamen, China.2
- Sales primarily through brand website and AliExpress, with occasional discounts (e.g., 16-18% during Black Friday).23
- 3-year warranty and crash replacement offered.23
- Prices range from around $470 for entry-level to $1,399 for high-performance wheelsets.36
- Customisation limited to rim depth options (e.g., 40-65mm) and brake type (disc or rim, though rim brake discontinued on some models).3
- Products available in over 80 countries.5
- Sponsors UCI professional and continental teams, providing feedback for development.15
























