Inside Incolor — A Conversation with Incolor’s Chief Engineer

This video is an interview with Philip, the chief engineer of Incolor, discussing the brand's background and their latest aerodynamic road bike, the SSR. The interview reveals Incolor's evolution from a custom painting and carbon fiber repair business to designing their own high-performance bicycles. Key topics include the SSR's design philosophy, aerodynamics testing, and the company's positioning as a premium Chinese bicycle manufacturer.

Key Facts

• Incolor was founded in 2010, initially focusing on custom painting and carbon fiber repair.
• The company began designing bicycles for other brands in 2018 and started designing their own bicycles under the Incolor brand in 2020.
• The company's staff primarily comes from the Guangjo University bicycle union in China.
• The SSR bike uses more expensive materials than previous models, including 80-ton carbon fibers.
• Incolor tests their bikes in wind tunnels and has tested four bikes including the SSR, Specialized S5, and others.
• The SSR is about 5 watts faster than the Speedster at 0 degrees angle at 40-45 km/h, and about 4 watts faster than the previous Specialized S5.
• The company plans to send the SSR to Cycling News and Tour magazine for comparative testing.
• The SSR frame includes about 170mm of adjustment range for cutting the ISP (Integrated Seatpost).
• For a 54 size frame, the minimum saddle height is 64cm and maximum is 80cm.
• The SSR comes with two sets of bottle cages and bottles, and handlebars.
• Incolor offers custom 3D printed titanium structures for ISP height adjustment.
• The company spent about two years developing the SSR, which is twice as long as typical road bike development cycles.

Interview Summary

The interview features Philip, Incolor's chief engineer with 10-12 years of bicycle design experience. He previously worked for Chi (designing Xiaomi bicycles), Mobile (urban bicycles), and started a company making power meters. Key insights include: Incolor's evolution from service provider to brand owner; the SSR's extreme aerodynamic focus using external head tubes and ISP structures; the bike's premium positioning at $4,000; and detailed explanations of the ISP system's adjustability and customization options.

Brand Highlights

Products Mentioned