
Behind the Scenes: SUNRIMOON NEW Product Launch🎬
SUNRIMOON
April 06, 2026

Sunrimoon
The video is a product launch presentation for Sunrimoon's 2026 Spring new product line, specifically the S10 helmet series. It reveals Sunrimoon as a cycling equipment brand focused on technology, innovation, safety, and comfort, with a strong emphasis on value and design. The presentation highlights new helmet technologies, materials, and an extensive customer service and environmental recycling program.
Key Facts
- The brand's core philosophy is centered on technology and innovation.
- The new product is the 'S10' helmet series, launching in Spring 2026.
- The helmet features a 3-layer composite safety structure: 3DGrid EVO system PC shell, EPS buffer layer, and 3D elastic lattice structure.
- The 3D elastic lattice structure offers multi-directional stretch and shear resistance, high resilience, and good rebound characteristics.
- The composite structure disperses impact energy more efficiently, with side protection angles reaching 150 degrees.
- The lattice structure is removable and washable by hand under a tap.
- A full carbon fiber version of the S10 helmet uses T800-grade carbon fiber for the shell, chosen as the optimal balance of strength, toughness, and manufacturability.
- The standard and 3D versions use a PC shell and come in 10 universal color options.
- The carbon fiber version is offered in two color series: 'Full C' series and 'Yun Shi' (Implied Stone) series.
- The brand provides a 7-day no-reason return/exchange policy, a 2-year crash replacement policy, a lifetime helmet crack replacement policy, and 'Guardian Club' membership benefits.
- A new 'Old for New' service is launched for the S10 series presale, which is integrated into a brand environmental plan.
- The helmet's buffer layer uses REPS (Recyclable EPS), a recyclable plastic particle material with high biodegradability (e.g., 87% degradation in 28 days under oxygen-consuming conditions).
Brand Highlights
- +Introduction of a novel 3-layer composite helmet safety structure with a removable, washable 3D elastic lattice.
- +Development of a full-carbon-fiber helmet shell (not a carbon overlay) positioned as a high-value offering.
- +Implementation of an extensive and consumer-friendly 4-part after-sales service policy.
- +Launch of an 'Old for New' recycling program that forms part of a significant brand environmental initiative ('Environmental Plan') to recycle EPS materials into new products.
- +Emphasis on providing products with a balance of functionality, design, and cost-performance (value).
Products Mentioned
Cycling helmet featuring a 3-layer composite safety structure (PC shell, EPS, 3D elastic lattice), 150-degree side protection, removable/washable lattice, and 10 color options.
Premium version of the S10 helmet with a full T800-grade carbon fiber shell, promoted for its all-around performance in aerodynamics, ventilation, protection, comfort, and lightweight design. Offered in 'Full C' and 'Yun Shi' color series.