Behind the Scenes: SUNRIMOON NEW Product Launch🎬
00:07:21SUNRIMOON

Behind the Scenes: SUNRIMOON NEW Product Launch🎬

SUNRIMOON

April 06, 2026

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Sunrimoon
Brand Insights

Sunrimoon

The video is a product launch presentation for Sunrimoon's 2026 Spring new product line, specifically the S10 helmet series. It reveals Sunrimoon as a cycling equipment brand focused on technology, innovation, safety, and comfort, with a strong emphasis on value and design. The presentation highlights new helmet technologies, materials, and an extensive customer service and environmental recycling program.

Key Facts

  • The brand's core philosophy is centered on technology and innovation.
  • The new product is the 'S10' helmet series, launching in Spring 2026.
  • The helmet features a 3-layer composite safety structure: 3DGrid EVO system PC shell, EPS buffer layer, and 3D elastic lattice structure.
  • The 3D elastic lattice structure offers multi-directional stretch and shear resistance, high resilience, and good rebound characteristics.
  • The composite structure disperses impact energy more efficiently, with side protection angles reaching 150 degrees.
  • The lattice structure is removable and washable by hand under a tap.
  • A full carbon fiber version of the S10 helmet uses T800-grade carbon fiber for the shell, chosen as the optimal balance of strength, toughness, and manufacturability.
  • The standard and 3D versions use a PC shell and come in 10 universal color options.
  • The carbon fiber version is offered in two color series: 'Full C' series and 'Yun Shi' (Implied Stone) series.
  • The brand provides a 7-day no-reason return/exchange policy, a 2-year crash replacement policy, a lifetime helmet crack replacement policy, and 'Guardian Club' membership benefits.
  • A new 'Old for New' service is launched for the S10 series presale, which is integrated into a brand environmental plan.
  • The helmet's buffer layer uses REPS (Recyclable EPS), a recyclable plastic particle material with high biodegradability (e.g., 87% degradation in 28 days under oxygen-consuming conditions).

Brand Highlights

  • +Introduction of a novel 3-layer composite helmet safety structure with a removable, washable 3D elastic lattice.
  • +Development of a full-carbon-fiber helmet shell (not a carbon overlay) positioned as a high-value offering.
  • +Implementation of an extensive and consumer-friendly 4-part after-sales service policy.
  • +Launch of an 'Old for New' recycling program that forms part of a significant brand environmental initiative ('Environmental Plan') to recycle EPS materials into new products.
  • +Emphasis on providing products with a balance of functionality, design, and cost-performance (value).

Products Mentioned

S10 Helmet (Standard/3D Version)Helmet

Cycling helmet featuring a 3-layer composite safety structure (PC shell, EPS, 3D elastic lattice), 150-degree side protection, removable/washable lattice, and 10 color options.

S10 Helmet (Full Carbon Fiber Version)

Premium version of the S10 helmet with a full T800-grade carbon fiber shell, promoted for its all-around performance in aerodynamics, ventilation, protection, comfort, and lightweight design. Offered in 'Full C' and 'Yun Shi' color series.