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Serk

Serk

北京速旷文化传播有限公司

běi jīng sù kuàng wén huà chuán bō yǒu xiàn gōng sī

Beijing

Beijing-based cycling company founded in 2011 by Australian Shannon Bufton and Beijinger Liman Zhao. Pioneer in Chinese cycling culture, known for custom titanium adventure and road bikes designed for longevity, featuring standard sizing for easy component sourcing. Also produces carbon wheelsets and seatposts.

Full Bikes Titanium Frames Carbon Wheelsets
Dealers

Serk factory tours & brand videos on YouTube

Interview with Xi - SERK's designer & product manager
00:54:12
China Cycling

Interview with Xi - SERK's designer & product manager

October 05, 2026

This video is an interview with Xi, the product designer and manager at Serk, discussing the new A40 titanium all-road bike. Xi explains the evolution from the A30, including changes in tubing, geometry, and compatibility, and delves into design philosophy, material properties, and manufacturing challenges. The interview provides insights into Serk's approach to bike design, emphasizing versatility, ride quality, and longevity.

Watch on YouTube

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