Interview with Xi - SERK's designer & product manager

https://www.pandapodium.cc/product/serk-a40-the-fixer-titanium-all-road-bike-frameset/ - SERK A40
In this video I sit down with Xi, product designer and manager over at SERK. We talk about the new A40 and bike design in general, really getting down into the weeds talking about things like hydroformed tubing, wheel flop and balancing a classic look while offering modern features. This ones pretty long, but pretty interesting... lets check it out...

00:00 Intro
00:25 Introduction & Custom Geometry Options
02:25 Evolution of the Serk A-Series (A30 to A40)
05:33 Versatility & Build Options: Commuter vs. Race
08:57 Hydroformed Tubing & Ride Quality Engineering
17:09 Why Titanium? Material Characteristics & Maintenance
27:37 Geometry Redesign & Fit Philosophy
38:49 Fine-Tuning Handling, Wheel Flop, & Tire Optimization
46:02 Drivetrain Standards, Modular Routing, & Paint Program