Sous-marques de Shanghai Forever
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上海永久自行车有限公司
shàng hǎi yǒng jǐu zì xíng chē yǒu xiàn gōng sī
Shanghai
One of China's oldest and most iconic bicycle manufacturers, founded in 1940 in Shanghai. Became the nation's first listed bicycle enterprise in 1993. Produces over 4 million bicycles annually across 300+ varieties, exporting to 100+ countries. Owned by Zhonglu Co., Ltd. (中路股份) since 2001, which also acquired 52% of Factor Bikes in 2025. Operates a tiered brand matrix: Dragon (龙牌, 10k-30k CNY), Platinum (3k-10k CNY), and Forever (800-3k CNY mainstream).
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